Historically, the color pink has been associated, at least in Europe, with the male gender. Red was considered the color of blood, eros, and power, connecting it, in turn, with ideas of physical strength and manhood. The color pink, “the little red,” as the diluted version of red (a color, it should be mentioned, that was very expensive to produce), was therefore especially popular for baby boys. Blue, on the other hand, was associated with the Virgin Mary, making it an appropriate color for baby girls with its symbolism of purity, fragility, and femininity.
Owing to the popularity of marine uniforms as daily dress and the militarization of civil society at the turn of the last century, blue became the color of “masculinity” and the working class. As a consequence, pink came to stand in for all things “sensitive,” “frail,” and “girlie.” In one of humanity’s darkest periods, the Nazis even went as far as marking homosexual men in concentration camps with a pink triangle in order to humiliate them.
If conventions have already proven themselves to be so arbitrary, why not simply abolish them altogether?